On a recent trip to Dubai on Emirates, for example, Adeniyi Jones, a top executive could build a list of video favorites from more than 100 movies from Hollywood Classics to Asian films to Nollywood blockbusters. But much more than that, as an upwardly mobile executive, Jones, loves to stay in touch with what is going on around him when he is traveling out of the country for a meeting or spending the holiday with his family making the newly introduced ICE, an inflight entertainment that enables travelers enjoy entertainment from around the world while on board a delightful experience.

Ice allows travellers have unrivalled access to information as they can follow the progress of their flight, or take in the view from the aircraft's external cameras. They can keep in touch with live business, news and sport headlines from BBC News, and read up on Dubai and Emirates. Also passengers can communicate with their loved ones through phone, SMS or email the world below direct from their seat or call friends and family seated elsewhere on the aircraft.

This sort of experience was not a possibility even a few years ago. But to the good fortune of fliers, especially those on transoceanic journeys, the bulky video systems of the past are disappearing fast. No more watching the same video on a loop, or waiting for a flight attendant to turn on the system or shut it off 35 minutes before landing.

With ICE, passengers can enjoy all round entertainment while on board. With over 600 channels of premium entertainment, you can surely get busy during the flight with the latest and best movies, television, audio and games from around the world.

With the advent of digital content and onboard Wi-Fi, entertainment options have exploded, offering passengers more diversions in the sky, including Wi-Fi, more programming options and content available on your own portable device. It's a small gift from an industry that has largely forsworn many other amenities, like free meals, pillows and blankets, and checked bags.

Patrick Brannelly, Divisional Vice President Customer Experience for In-Flight Entertainment and Connectivity says Ice allows passengers to be in charge of whatever they want to do while on board. "You're always in control," he explains. "You can start, stop, pause, rewind and fast forward, just like when you are at home. It's easy to use so you can relax and enjoy the flight from the moment you sit down."

While on board, passengers can choose from an array of featured movies, know about the movie primary cast or watch trailer before deciding on which movie to watch. Nollywood is not left out as Nigerian films are featured on Ice channels 235 and 236.

Passengers can view free live television, stream music or send messages free, and watch pay-per-view movies. Given that most fliers now carry at least one electronic device, like a smartphone or tablet, could in-seat screen technology disappear in the not-too-distant future? Some travel analysts don't think so. In-flight entertainment is still something that engages customers and keeps them coming back," said Oluwaseyi Adegoke Adeyemo, publisher of IWA (Inside West Africa) and travel and tourism expert, "On a 12- to 15-hour journey you need something to keep them entertained and it's much more than entertainment on your gizmos