The Calabar Festival is indisputably the biggest and longest multi-dimensional, multi-faceted tourism leisure and entertainment programme in West Africa. Thirty-two days of exciting events, colorful activities and unprecedented yearly participation by close to a million people from all over the world. A festive season that started at the turn of the Millennium has grown in popularity, scope and participation year in year out. Today, it is arguably Nigeria's strongest tourism brand. The Cross River State Government has employed this Festival/Carnival…